Jawa Yezdi Motorcycles has entered a partnership with Flipkart to become the first premium motorcycle manufacturer in India that offers its products on the e-commerce platform. It intends to make its motorcycles more accessible to enthusiasts across the country with this move. It is a part of Jawa Yezdi’s digital strategy to improve customer experience and market reach. The partnership will allow Jawa Yezdi the access to Flipkart's vast user base of over 500 million. Riders from various parts of India will be able to explore, compare, and purchase the full range of Jawa and Yezdi motorcycles. This initiative aims to simplify the discovery and buying process, enhancing overall accessibility.
Bikes on Flipkart
This partnership is very advantageous for customers. With the Jawa and Yezdi motorcycles now being available on Flipkart, enthusiasts can now conveniently browse and explore models from the comfort of their homes. This greatly enhances accessibility, especially for those in remote locations.
How to Buy?
The purchasing process is majorly online with some essential offline steps. After booking a motorcycle online, users will have to visit designated dealerships to handle necessary tasks like RTO registration, insurance, and taxes, ensuring a seamless journey from selection to ownership.
CEO’s Statement
Ashish Singh Joshi, CEO of Classic Legends, said, "Our collaboration with Flipkart marks a significant milestone in the premium motorcycle segment. By bringing Jawa and Yezdi motorcycles to Flipkart's platform, we're enhancing the discovery and purchase experience for enthusiasts across India. This partnership allows customers to explore our entire range, compare models, and understand the unique heritage and performance of our bikes, all from the comfort of their homes. We're not just selling motorcycles online; we're offering a gateway to the Jawa and Yezdi lifestyle. This collaboration streamlines the journey from interest to ownership, making it more convenient for riders to connect with our brands. It's about bringing the showroom experience online while maintaining the premium touch that our customers expect."
What Flipkart VP Said
Jagjeet Harode, Vice President - Electronics, Flipkart said, "This partnership with Jawa Yezdi Motorcycles showcases Flipkart's unique ability to revolutionise how premium products are discovered and purchased online. Our platform brings several key advantages to this collaboration. First, our AI-driven recommendation engine will help match enthusiasts with their ideal Jawa or Yezdi motorcycle based on their preferences and riding style. Second, our seamless interface allows customers to compare models side-by-side, read authentic user reviews, and make informed decisions. Additionally, we're leveraging our extensive logistics network to ensure smooth coordination between online bookings and offline deliveries at Jawa Yezdi dealerships."
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