Mercedes-Benz India has announced its best-ever fiscal sales performance for FY 24-25, with a total of 18,928 units sold, representing a 4% increase over the previous fiscal year. The results highlight strong demand for Top-End Luxury vehicles and a growing market for electric vehicles (EVs).
The first quarter of 2025 saw sales of 4,775 units, reflecting a 12.8% decline, primarily attributed to a slump in the Entry Luxury segment. However, the Top-End Luxury segment demonstrated a robust growth of 34%, driven by overwhelming interest in models like the G63 AMG, Mercedes-Maybach Night Series, G 580 with EQ Technology, and the EQS SUV.
Also Read: JLR India Hits Record Sales in FY25, Grows 40%
Key Highlights from FY 24-25 Sales Results:
-
Total fiscal sales reached 18,928 units, marking the highest sales in the company's history.
-
Q1 2025 sales stood at 4,775 units, a decline of 12.8% compared to the previous year, largely due to a 28% drop in the Entry Luxury segment.
-
The Top-End Luxury category grew significantly, contributing more than 25% of total sales, highlighting a shift in customer preference towards high-end models.
-
Mercedes-Benz's BEV sales surged by 51%, achieving a penetration rate of 7% in overall sales, reflecting a growing acceptance of electric vehicles in the Indian market.
-
The LWB E-Class maintained its status as the highest-selling luxury car in India, while the SUV portfolio accounted for 60% of the total sales volume.
The company plans to expand its presence in emerging markets, with a focus on establishing state-of-the-art sales and service facilities in cities such as Agra, Kanpur, Varanasi, and Jammu by Q2 2025. Additionally, a new luxurious 3S facility has been inaugurated in Bengaluru, and a world-class service centre has launched in Hyderabad, complemented by an investment of Rs. 450 crores from franchise partners over the next three years.
Statements from Leadership
Santosh Iyer, Managing Director & CEO of Mercedes-Benz India, stated, “Mercedes-Benz continues to be the most desirable luxury car brand in India, with nearly one in two German luxury cars sold here being a Mercedes-Benz. Our franchise partners’ unwavering commitment to offering customers luxury choice, along with a focus on the Top-End Luxury segment, has driven our success. Our rapid growth in BEVs and ongoing investment in our network reflect our confidence in the Indian market's potential.”
Despite challenges within the entry-level segment, Mercedes-Benz's strategy of focusing on premium offerings has proven effective.
Also Read: Mercedes-Maybach SL 680: The Rs 4.2 Crore Status Symbol You’ll Never Drive Fast Enough
