If you're not offering an electric vehicle, someone else surely is. This appears to be the guiding principle for most automotive brands. And if they do have an electric vehicle in their lineup, they'll enthusiastically highlight all its features and environmental advantages. So, when you're Mercedes and you're determined to sell an electric vehicle, what's your game plan?
The introduction of the EQ brand was a cautious move, which led Mercedes to electrify their best-selling model. The EQC however encountered several roadblocks – from sacrificing space to an unconventional appearance that garnered curious glances every time it left an upscale apartment complex. Recognizing this, Mercedes' product planners responded with the more appealing EQB, though it remained exclusive in availability and couldn't quite validate its high 80-lakh price tag, partly due to the 'B' in its model name.
Mercedes, having reached their breaking point, made a bold move to capture everyone's attention. How, you may wonder? Well, they suspended a car from the ceiling of a packed auditorium. Yes, you read that right. In addition to unveiling an exceptional product; the EQS sedan, they also announced that this car would be assembled in India, resulting in an enticing price point. This strategic manoeuvre garnered praise from many, but Mercedes remains driven to further expand its EQ presence.
Introducing the EQE SUV - and I emphasize 'SUV' because there's also a sedan bearing the same name. It might seem a tad confusing, but what isn't perplexing is Mercedes' deliberate choice of this product to boost their sales figures. Let me clarify.
Priced at Rs 1.39 crores, it squarely positions itself in the heart of the luxury EV market. Its design is a blend of a raised sedan, particularly evident in its profile, making it equally appealing to both sedan and SUV enthusiasts. What truly sets it apart is its no-nonsense approach – delivering functionality, luxury, premium materials, and a twin-motor setup that propels it from 0 to 100kmph in an astonishingly quick 5.9 seconds. Before you dismiss it as 'slow,' let me step aside so you can appreciate the sheer magnitude of this offering!
Keep in mind, there's an 'E' in its name, which hints at its opulence. The attention to detail is truly remarkable – for instance, the grille reveals numerous stars, but only upon closer inspection. The lighting elements are exquisitely crafted, with the front adorned by a myriad of LEDs, and the rear resembling the masterful stroke of an artist's brush in vibrant red. Amidst its overall mellow and curvaceous design, those striking 20-inch alloys demand attention. Does anyone else see it as a sleek, polished pebble in motion?
Such journeys pose no hassle, thanks to the impressive range on offer. With 550 kilometers of range, you can rest assured that the battery will easily outlast your distance. Plus, the DC fast charging capabilities ensure you're just a few minutes away from getting back on the road if a quick top-up is required. And when it comes to concerns about the battery pack's longevity, fear not – there's a reassuring ten-year warranty in place! Audi, can you top that?
High praise indeed for the rear seat experience! Now, on those occasions when you decide to take the wheel and effortlessly return the seat to your preferred setting using the fingerprint sensor, you'll quickly realize the exceptional speed it offers. Did you happen to overlook that colossal 858Nm figure in the brochure? Not to worry, because you're instantly reminded of it every time you flex your right foot. It's the sheer electric torque, my friend – addictive and exhilarating. You'll find yourself wanting to unleash that power, especially when you spot an AMG waiting at the red light beside you.
If that happens, before you reach the base of the hill, ensure you leave a substantial gap, for you'll need to decelerate significantly. Keep in mind, this machine carries a substantial weight. It exhibits impressive acceleration out of corners, but it's crucial to manage your entry speed effectively. It's quite amusing how rapidly this SUV, bearing the E-badge, can propel itself forward.
Equally remarkable are the regenerative capabilities. While descending a hill station, you'll find that it conserves an impressive amount of battery charge, wasting very little energy in the process. This efficiency stands as a compelling reason for many to seriously contemplate the EQE SUV.
The most exciting aspect, however, is that the EQE is making its way to our shores. Finally, we have an EQ product that's not only spacious and luxurious but also competitively priced. But Mercedes isn't stopping there. They're introducing innovative ways for you to buy and personalize your car, along with service packages that demonstrate the cost-effectiveness of maintaining an electric vehicle.
Moreover, their rapid expansion of the electric fast charging network is set to serve all electric brands, showcasing their commitment to the EV ecosystem. They're not merely offering an EV; they genuinely want you to embrace this transition. Should you decide to acquire one, it's bound to be a justified purchase, aligning with the legacy of excellence that every other Mercedes embodies.
Given that the real estate of the interior commands significant attention, let's shed some light on it. It's sleek, responsive, and thoughtfully organized, making it user-friendly even for newcomers. You'll quickly commit to memory where each option resides under its respective setting, thanks to the logical arrangement, despite the abundance of choices. Now, for those who miss physical buttons, I'm in your camp as well. Why should we require a minimum of two taps just to adjust the ride height when you're approaching a substantial speed bump, for instance? Wait, where, what…errrrrr..
Now, let's venture into the seats that truly make a difference – the rear bench. Thanks to the expansive glass area, it's akin to traveling in one of those iconic vista dome trains. And amidst the breathtaking beauty of the Kashmir surroundings, the experience becomes even more delightful. Contrary to what the exterior might imply, there's an abundance of space, and the seats provide excellent support, akin to proper, comforting armchairs. Planning long-distance chauffeur-driven journeys? You're in for a treat, my friend.
The exterior aesthetics seamlessly blend with the interior, but the transition from outside to inside is marred by the somewhat unnecessary side step. Inside, you have the choice of either a light or dark upholstery, but the former is a popular preference due to its inviting and soothing ambiance. While the rear seats offer excellent comfort, the front seats appear excessively cushioned, requiring considerable adjustment to find a comfortable position. Nevertheless, it falls short in delivering the same level of driver engagement as the iX does.
The sentiment extends to the control switches as well. While the EQE SUV doesn't fall short of expectations, the iX simply executes it more seamlessly. However, the Mercedes stands as a premium, fully equipped choice, boasting an impressive dashboard adorned with three screens that collectively span an expansive 56 inches, immersing you in what could be called the "iMAX experience."
Specs:
Battery: 90.56kWh
Range: 550km
56-inch hyperscreen unit
Wheels: 20-inch
Air suspension 25mm ride height adjustment
Dimensions: 4,863 X 1,685 X
Wheelbase: 3030mm
15-speaker Burmester
Front seats with message function
0-100 4.9 seconds
Topspeed: 210kmph
Price: 1.39 Crores
