Lamborghini has celebrated a record-breaking year, delivering 10,687 cars in 2024, a 6% increase compared to 2023. This historic milestone highlights the brand’s strong customer loyalty, growing appeal among new audiences, and a forward-thinking strategy that blends innovation, sustainability, and luxury.
A Year of Growth and Transformation
“2024 was a year of continuous growth for Automobili Lamborghini, in line with the positive trend of the last several years: an accomplishment that reflects the increasingly strong bond we have with our customers and the growing interest in our brand shown by new generations,” said Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini. “In a period of transformation we have introduced models that earned the seal of approval, reflecting our commitment to always pushing boundaries and expectation while focused on sustainable development. The results highlight the success of strategically balancing supply and demand, along with a well-calibrated order portfolio, strengthening the brand’s desirability and the residual value of our products.”
Global Success Across All Markets
Lamborghini recorded growth in all its key markets in 2024, showcasing a strong and balanced global presence:
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EMEA (Europe, Middle East, Africa): 6% growth, 4,227 cars delivered.
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Americas: 7% growth, 3,712 units sold.
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APAC (Asia-Pacific): 3% growth, with 2,748 cars delivered.
“2024 was an extraordinary year for Automobili Lamborghini, with results that reflect not only the strength of our product portfolio, but also the crucial support of our network of 186 dealers and the brand’s well-established presence in all 56 international markets where we operate,” said Federico Foschini, Chief Marketing and Sales Officer. “Thanks to the strategy adopted, we demonstrated that Automobili Lamborghini is not only a leader in the super sports car segment, but also a touchstone for the future of luxury automobiles.”
Leading Models Driving Success
Revuelto: Lamborghini’s first V12 hybrid super sports car, unveiled in March 2023, took centre stage. Its exceptional performance, bold design, and global appeal have created an order portfolio extending until the end of 2026.
Huracán: The Huracán played a pivotal role in 2024, with production of its final models ongoing and deliveries scheduled through 2025. Its five variants—Sterrato, EVO Spyder, Tecnica, STO, and STJ—continue to excite fans. The baton will soon be passed to its successor, the Temerario, which debuted at Monterey Car Week in August 2024. With its innovative design and world-class technology, the Temerario has firmly established itself as a “Fuoriclasse.”
Urus SE: Lamborghini’s dominance in the super SUV segment was reinforced with the unveiling of the Urus SE at the Beijing Auto Show in April 2024. This plug-in hybrid model, set to replace the Urus S and Performante versions, offers cutting-edge technology, versatile performance, and stunning design.
A Turning Point for Lamborghini
- Hybrid Transition: In 2024, Lamborghini successfully completed its transition to an entirely hybridized product lineup, fulfilling its Direzione Cor Tauri strategy.
- Industry Leadership: Lamborghini became the first super sports car manufacturer to offer a fully electrified portfolio.
- Record-breaking Momentum: The brand introduced three new models in the last 18 months, resulting in its strongest lineup ever.
- Focus on the Future: As Lamborghini moves into 2025, it remains committed to investing in technology, innovation, and excellence.
- Heritage of Determination: The House of Sant’Agata Bolognese is prepared to tackle future challenges with the same resolve that led to its remarkable achievements in 2024.
