Maserati has revealed its latest creation at the Goodwood Festival of Speed, and no, it’s not a concept. It’s a full-blooded super sports car with a name that sounds like an espresso shot: MCPURA.
Following in the carbon-fibre footsteps of the MC20, the MCPURA is billed as the purest expression of Maserati’s performance philosophy yet. Available in both coupé and Cielo (convertible) forms, the car keeps the same 630 bhp, 3.0-litre twin-turbo V6 Nettuno engine that’s been doing a fine job of reminding the world that Maserati still knows a thing or two about building fast things. Torque? 720 Nm, delivered from 3000 rpm.
Let’s talk numbers before we get romantic. Weight: 1500 kg. Power-to-weight ratio: 2.33 kg per bhp. Top speed and 0–100 kmph times haven’t been published yet, but expect both to be satisfyingly scary.
The body is a carbon-fibre monocoque, helping shave weight while adding rigidity. The doors are butterfly-style, which is ideal if you like your entrances dramatic and your door sills visible from orbit. The Cielo adds a retractable electrochromic glass roof that goes from clear to opaque at the press of a button. Not a sunroof. Not a targa top. Something more complicated and significantly cooler.
Visually, it’s as flamboyant as a Milanese tailor at a beach wedding. Debuting in AI Aqua Rainbow paint—a colour that shifts in sunlight like a prism—it also features magenta Trident logos with blue mica highlights, laser-etched Alcantara seats, and enough iridescence to make a jellyfish jealous.
Inside, the cabin dials up the drama with laser-cut graphics on Ice Alcantara, which sounds like a gelato but is actually a racing-grade upholstery. There’s a dual-tone backing in red and blue, which ties in with the car’s shimmering exterior detailing.
The MCPURA's Coupé and Cielo variants were both built in Modena, at Maserati’s historic Viale Ciro Menotti facility. It's where the Nettuno engine is produced, the cars are assembled, and Fuoriserie customisations are carried out. It’s also where you can get your MCPURA painted in Devil Orange, Verde Royale, or Night Interaction—colours that sound like fragrances but behave like mood swings on four wheels.
No pricing has been announced, but if the MC20’s India launch is anything to go by, expect a figure north of ₹3.8 crore (ex-showroom). Add a bit more for the Cielo and anything that sparkles.
This isn’t a track-focused monster or a hybridised torque factory. It’s a return to old-school Italian drama—big power, light body, and the sort of door engineering that makes you open them in slow motion for effect.
We haven’t driven it yet. But if you’re wondering what it might feel like: take a normal Maserati, add 630 bhp, give it wings, paint it like a futuristic opera house, and turn every surface into a sculpture. Then imagine driving that through a rainbow. While it rains confetti.
It’s probably not far off.
