TVS Motor Company transformed Goa into a vibrant hub of motorcycling culture as it hosted the fifth edition of TVS MotoSoul, its flagship annual festival that brings together machines, music, art and adrenaline. Spread across two action-packed days, the event once again underlined TVS’ commitment to not just building motorcycles, but nurturing a lifestyle and community around them. From new launches and custom builds to cutting-edge technology and immersive experiences, MotoSoul delivered a sensory overload against Goa’s unmistakable coastal charm.
Day 1 of TVS MotoSoul was all about celebration — of new products, of legacy, and of creativity. The biggest reveal of the day was the TVS Ronin Agonda, a special edition of the Ronin inspired by Goa’s serene and iconic Agonda beach. Designed to evoke a sense of laid-back coastal freedom, the Ronin Agonda comes dressed in a crisp white paint scheme highlighted by retro-style five-stripe graphics. While its visual identity sets it apart, the motorcycle remains mechanically identical to the standard Ronin, ensuring the same familiar performance and rideability. Prices for the Ronin Agonda start at ₹1.30 lakh, ex-showroom, making it an accessible special edition for enthusiasts.
Adding a strong dose of nostalgia and pride to the proceedings, TVS also unveiled the 20th Anniversary Edition of the Apache RTX. Celebrating two decades of the Apache brand — a nameplate that has played a pivotal role in shaping TVS’ performance identity — this limited-edition model features an elegant black and champagne gold livery. Subtle limited-edition badging further enhances its exclusivity, making it a fitting tribute to a motorcycle lineage that began in 2005 and continues to enjoy a passionate fanbase.
Creativity took a bold form through two custom motorcycle builds, created in collaboration with Indonesia-based custom house Smoked Garage. The first, the Ronin Kensai, drew plenty of attention with its ability to morph between a cafe racer and a bobber. This transformation is enabled by a fully adjustable air suspension setup, while other standout elements include a floating industrial-style seat, upright exhaust, ambient lighting accents, and a performance-oriented wheel setup anchored by a CNC-machined triple tree. Kensai showcased just how far imagination can stretch when design boundaries are removed.
Alongside it stood the Apache RR 310 Speedline, a motorcycle that leaned heavily into retro racing aesthetics. Featuring slick tyres, a bespoke swingarm, lightweight fibre composite bodywork, and a performance exhaust, the Speedline looked lean, purposeful and unmistakably track-inspired.
Beyond the static displays, MotoSoul’s energy was kept alive by a dedicated stunt and action zone. FMX demonstrations, gymkhana challenges, dirt track action, flat track racing and an Adventure Arena ensured there was never a dull moment. Visitors could also explore TVS’ Art of Protection helmet range, a limited-edition series that blends safety with striking artistic designs, offering a refreshing alternative to conventional helmet aesthetics.
As evening set in, the festival atmosphere shifted gears with live music taking over the main stage. Performances by DJ Akbar Sami and Badshah ensured the crowds stayed on their feet, bringing Day 1 to a high-energy close.
Day 2 of TVS MotoSoul focused on the future of riding, with technology, safety and skill development taking the spotlight. One of the most talked-about reveals was the Aegis Rider Vision Helmet, an advanced AR-enabled head-up display helmet designed to enhance rider awareness without distraction.
Using augmented reality and spatial anchoring, the helmet projects essential information such as navigation prompts, speed, safety alerts and notifications directly into the rider’s line of sight. This eliminates the need to glance down at a phone or instrument cluster. The system relies on a binocular OLED projection setup, with lenses that are magnetically attached and removable, allowing the helmet to be used in a conventional form as well.
The Aegis helmet is packed with technology, including integrated front and rear action cameras that function like dash cams, wireless connectivity, adaptive brightness control and end-to-end OTA updates. Powering it all is a 7000mAh battery, which can be charged via USB Type-C in approximately two hours. Riders can pair the helmet with TVS motorcycles through a companion app, enabling customisation of the displayed information. Built with a carbon fibre shell developed alongside Nexx Helmets, the helmet weighs around 1.6kg and complies with ECE 22.06 and CE safety standards.
TVS also announced a new partnership with MT Helmets, a brand known globally for its ECE-certified products. This collaboration will make quality helmets more accessible, with prices starting at ₹5,999.
Another major highlight of Day 2 was the launch of the TVS Racing Offroad Training Academy. Designed for riders looking to explore off-road and adventure riding, the academy will be led by TVS Racing champions and international instructors. The Level 1 programme focuses on core skills such as bike handling, terrain navigation, balance, body control and obstacle riding. Aimed primarily at beginners and amateur riders, it offers a structured and confidence-building entry into the world of off-road motorcycling.
Even as announcements wrapped up, the festival atmosphere continued to thrive. Dirt and flat track arenas remained active, while art installations, graffiti walls and a helmet painting experience added creative flair. Closing out the two-day celebration were live performances by Lagori and Nucleya, ensuring TVS MotoSoul ended on an electrifying note.
With another successful chapter completed, anticipation is already building for the next edition. TVS MotoSoul will return on December 4–5, 2026, promising even more machines, innovation and unforgettable moments for motorcycling enthusiasts.
